Starting a car storage company can be complex. If, however, you already own a building, ideally of agricultural nature, the premises are ideal in our opinion, especially for the preferred target market. After more than half a decade know the Industry in many regions of the UK possesses excellent insights on what perhaps can work.
When we advise "work", we mean to ensure quick Return on Investment. We prefer to keep things simple and risk-free.
Once the building is ready, is secure with CCTV, dry and insulated to a minimum, the storage business is ready to go. Then, the owner must concentrate efforts on developing the clientele via lead creation. We find that Marketing, certainly with Google, is very expensive for companies. Social media consumes a lot of time.
With a small unit, the owner may be able to source client cars just by talking to people and handing out a few fliers.
Larger premises 60+ vehicles plus usually outweighs the word of mouth method, certainly or the first 5 years. An owner of a car storage business must absorb these costs. We say costs, because in essence, could it be rented out or used for something else? Having said this, we find now that one reason why a farmer perhaps switches to car storage as a source of income is because they've been unsuccessful in renting the building out.
Many farmers we talk to say they just want the rental money, then quote us a rental fee that consumes 80% of the actual capacity income generated when full. Some just want the rent. However, they can't get the rent meaning; they must put the time and effort into growing the car storage business themselves.
Then, they can run into other issues due to a lack of awareness in Marketing. Not only this, but as it is a new Business to them, they must also learn about the customer service side. This is important to ensure clients stay long-term.
Long-term clients are ideal because once in, they can stay for many years.
Please see www.carstoragebusiness.co.uk if you are a new car storage company.
